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I can honestly say that I have tried many diets, which is the main reason I have started my company, Kijia. I know the damage diets can do to your self-esteem, your confidence, and your body.

The dieting industry is huge, and it promises so much. From shakes to counting calories, carbs, and fat, cutting out entire food groups, supplements, to eating at certain times, and not eating, this industry tells you that if you do “this thing,” then you will be happy, thin, and life will be great.

What it doesn’t tell you is that it’s all short-term. If you can follow it, and it doesn’t make you crazy, mean, tired, or hungry, then it will end.

Dieting is short-term.

When the diet ends, you are left to figure out what to do, how to be, and where to go next.

5 Things Yo-Yo Dieting Does:

1. Yo-yo dieting makes you more resistant to weight loss and more prone to weight gain.

2. You are more likely to regain more weight than before the diet. In a long-term study done at UCLA, researchers found participants in 31 long-term dieting studies regained 33%-66% more weight than when they started the diet.

3. Yo-yo dieting causes binge eating because the survival part of your brain kicks in when your willpower goes down, causing you to overeat to protect yourself.

4. You are more likely to have a pessimistic view of getting healthy after yo-yo dieting.

5. Yo-yo diets leave you to figure out what to do next, often resulting in going back to old ways and regaining weight.

What To Do Instead:

Take consistent action over time.

This is the answer to long-term weight loss and sustainability.

It sounds simple, and it is. But simple is not the same as easy.

You will see results when you commit to yourself and take consistent action over time.

You will shed weight.

You will gain energy, confidence, and freedom from the roller coaster!

I promise.

If you knew something would work, why not try it?

Credit: Ali Hively; Fitness instructor